Two videos and supporting PDFs to show you how our lessons are structured. Learn about how we do it, and how you can too!

  • Includes:
    Intro and history of IBTO (Video 9:02)
    The Travel Industry (Video 15:51)
    Intro and history of IBTO (PDF)
    The Travel Industry (PDF)

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  • 8-Lesson video course with 10 hours of video included – Syllabus
  • Lessons consist of a mix of videos, PDFs, Word and Powerpoint documents where founder Madeline Jhawar discusses key ideas in depth.
  • Lessons include checklists, templates, exercises and worksheets.
  • You’ll get access to a private Facebook group where participants can interact with and support each other.

     Topics:

    1. Customer, Services and Pricing – Define your customer, levels of service they value and how you should price them
    2. Customer Acquisition, Website, Marketing and Social – Your customer is looking for you way more than you’re looking for them! Get found organically without huge marketing spend.
    3. Closing the Customer/Customer Objections – It’s not always smooth sailing. We’ll show you how to get past the objections and get a signed contract. As a destination expert, you need a lot of requests and you need to close customers fast. Here’s how…
    4. 5 Step Travel Planning Process – The Secret Sauce that you have come for…
    5. How to Earn Money – Turning the passion into a paycheck – the different ways you can increase your cash flow – from fees to commissions to affiliate income. But, one of the most important ways to maximize your earnings is to work efficiently. We show you how.
    6. Your Little Black Book – You’ve cultivated personal relationships with locals who trust you. This is gold. How can you leverage these connections to create unforgettable trips that are customized for each traveler? We’ll tell you.
    7. Tools for Success – How to run your business efficiently so no detail falls through the cracks (hey you know you love the details! 🙂 )
    8. Lessons Learned and What to Measure – After 11 years running “Italy Beyond the Obvious” we share the bumps and scrapes so you can avoid them. Also, what and how you should be measuring to ensure efficiency and constantly improve.

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Lean and Mean – Want to get right into it, get your feet wet? This lesson is the foundation for all our students.

  • Includes:
    The Customer (Video 40:35)
    Services and Pricing (Video 37:07)
    The Customer (PDF)
    Services and Pricing (PDF)

If you buy an individual lesson, you will be credited $250 toward the cost of the full Destination Expert Training 8-Lesson course.

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Your customer is looking for you way more than you’re looking for them! Get found organically without huge marketing spend.

  • Includes:
    Website and Blog (Video 46:32)
    Marketing and Social Media (Video 33:11)
    Website and Blog (PDF)
    Marketing and Social Media (PDF)
    Links (PDF)

If you buy an individual lesson, you will be credited $250 toward the cost of the full Destination Expert Training 8-Lesson course.

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It’s not always smooth sailing. We’ll show you how to get past the objections and get a signed contract. As a destination expert, you need a lot of requests and you need to close customers fast. Here’s how…

  • Includes:
    How to Close a Customer (Video 51:49)
    Customer Objections (Video 26:00)
    How to Close a Customer (PDF)
    Customer Objections (PDF)
    Customer Proposal Template (Word)
    Invoice Template (Word)

If you buy an individual lesson, you will be credited $250 toward the cost of the full Destination Expert Training 8-Lesson course.

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5-Step Travel Planning Process – the logistical “Secret Sauce” for trip planning!

  • Includes:
    Part 1: The 5-Step Travel Planning Process Intro (Video 37:52)
    Part 2: The 5-Step Travel Planning Process (Video 1:12:51)
    Part 3: The 5-Step Travel Planning Process Tips (Video 21:31)
    The 5-Step Travel Planning Process (PDF)

If you buy an individual lesson, you will be credited $250 toward the cost of the full Destination Expert Training 8-Lesson course.

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How to Earn Money – Turning the passion into a paycheck – the different ways you can increase your cash flow – from fees to commissions to affiliate income. But, one of the most important ways to maximize your earnings is to work efficiently. We show you how.

  • Includes:
    How to Earn Money (Video 55:55)
    How to Earn Money (PDF)

If you buy an individual lesson, you will be credited $250 toward the cost of the full Destination Expert Training 8-Lesson course.

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Your Little Black Book – You’ve cultivated personal relationships with locals who trust you. This is gold. How can you leverage these connections to create unforgettable trips that are customized for each traveler? We’ll tell you.

  • Includes:
    Part 1: Your Little Black Book (Video 24:56)
    Part 2: Your Little Black Book (Video 47:50)
    Your Little Black Book (PDF)

If you buy an individual lesson, you will be credited $250 toward the cost of the full Destination Expert Training 8-Lesson course.

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Tools for Success – How to run your business efficiently so no detail falls through the cracks (hey you know you love the details!)

  • Includes:
    Tools (Video 45:25)
    Tools (PDF)
    Itinerary Template (Powerpoint)

If you buy an individual lesson, you will be credited $250 toward the cost of the full Destination Expert Training 8-Lesson course.

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Lessons Learned and What to Measure – After 11 years running “Italy Beyond the Obvious” we share the bumps and scrapes so you can avoid them. Also, what and how you should be measuring to ensure efficiency and constantly improve.

  • Includes:
    Complete Process Overview (Video 17:40)
    Lessons Learned (Video 21:04)
    What to Measure (Video 22:52)
    Sample Work Days (Video 8:05)
    Complete Process Overview (PDF)
    Lessons Learned (PDF)
    What to Measure (PDF)

If you buy an individual lesson, you will be credited $250 toward the cost of the full Destination Expert Training 8-Lesson course.

Add to cart