Course Introduction

Introduction: About Italy Beyond the Obvious (PDF)
Introduction: The Travel Industry (PDF)

Lesson 1: The Customer, Services, and Pricing

Lesson 1: The Customer (PDF)
Lesson 1: Services and Pricing (PDF)

Lesson 2: Customer Acquisition: Website, Marketing and Social

Lesson 2: Website and Blog (PDF)
Lesson 2: Marketing and Social Media (PDF)
Lesson 2: Links (PDF)

Grow Your Customers Online – Popup

This is a four week focused workshop on how to grow your customers online, based on Lesson 2 content.

Week 1

Grow Customers Popup Week 1 Slides (PDF)
Grow Customers Popup Week 1 Exercises (PDF)
Grow Customers Popup Week 1 Resources (PDF)

Week 2

Grow Customers Popup Week 2 Slides  (PDF)
Grow Customers Popup Week 2 Exercises (PDF)

Week 3

Grow Customers Popup Week 3 Slides (PDF)
Grow Customers Popup Week 3 Checklists (PDF)

Week 4

Grow Customers Popup Week 4 Slides (PDF)

Lesson 3: Closing the Customer/Customer Objections

Lesson 3: How to Close a Customer (PDF)
Lesson 3: Customer Objections (PDF)
Lesson 3: Customer Proposal Template (Word)
Lesson 3: Invoice Template (Word)

Lesson 4: The 5-Step Travel Planning Process

Lesson 4: The 5-Step Travel Planning Process (PDF)

Lesson 5: How to Earn Money

Lesson 5: How to Earn Money (PDF)

Lesson 6: Your Little Black Book

Lesson 6: Your Little Black Book (PDF)

Lesson 7: Tools for Success

Lesson 7: Tools (PDF)
Lesson 7: Itinerary Template (Powerpoint)

Lesson 8: Lessons Learned and What to Measure

Lesson 8: Complete Process Overview (PDF)
Lesson 8: Lessons Learned (PDF)
Lesson 8: What to Measure (PDF)
Lesson 8: Sample Work Days (PDF)